.
WHO WE ARE
The ideology is to pay for experiences rather than things, we urge to showcase these experiences in a 360° multimedia format, wiz. Experiential marketing.
Experiential marketing is the act of “creating unique, face-to-face branded experiences.” Instead of just sending a message to your audience, digitally or otherwise, you’re creating an opportunity to interact with your brand in person.
It might sound a bit like event marketing, which makes sense, experiential campaigns do tend to be event-centric. But there are also times when they have nothing to do with a specific event.
Because when they are event-centric, they’re less dedicated to the type of event; like a concert, festival, conference, etc.; and focus more on interaction a specific brand.